Connecting a couture-inspired wedding fashion brand with brides seeking something truly special and distinctly beautiful for their big day.

Viero Bridal is a bridal fashion boutique that was started after its founder went on her own dress hunt only to be disappointed by a selection that felt repetitive and forgettable. With retail locations in Chicago, NYC, LA, and Las Vegas, Viero Bridal is dedicated to understanding what brides are really looking for––and then making it happen in the form of refreshing handcrafted dresses of the highest quality.

Viero Bridal

The Ask.

Wedding planning is stressful enough already. Viero Bridal asked Ezra Digital to create an exciting, beautiful, and seamless dress shopping experience for brides, from their first website visit all the way through the day of their dress delivery.

Project Goals

Showcase the beauty of the dresses

We needed to elegantly highlight the brand’s distinct, thoughtfully designed styles, on mobile and desktop.

Engage customers with advanced e-commerce functionality

Customers needed to be able to curate the shopping experience that worked best for them.

Improve the digital dress browsing experience

It was critical to ensure the digital shopping experience was as personal and enjoyable as it would be if the brides visited a boutique in-person.

Proactively reduce admin time

The new website needed to improve how the team managed orders, content, and customers on the backend.

How we made it happen

Bringing Viero Bridal’s vision to life

In order to transform Viero Bridal’s website into a digital experience that was compelling for brides and rewarding for the brand, we started from scratch to reimagine everything from the way content was organized to how customers would checkout. Leading with strategy and the same couture-level attention to detail as our client, we created an immersive, visually-rich website that captures brides attention with stunning imagery of Viero Bridal’s dazzling designs.Then, we created a mobile-optimized digital shopping experience that engages and encourages customers to say yes to their perfect Viero Bridal dress. The new experience includes custom wishlist functionality, appointment booking integration, one-click checkout, shopping filters, and intuitive navigation that is easily enjoyed on desktop or mobile. On the backend, we streamlined admin work, simplifying day-to-day tasks through automatic email notifications, tracking numbers, and editable content so that the Viero Bridal team can focus on what they do best: making brides feel––and look––one-in-a-million.

The Process

1Discovery & Research

We conduct discovery sessions to get an initial understanding of your brand and the target audiences we are designing for.

Shows what works well and what doesn't work on peer sites so we can use what is relevant for inspiration and be sure to avoid pitfalls common in the industry.

Information Architecture

The pages and corresponding hierarchy of a website; this is crafted for optimal user flow and to ensure no page is more than a few clicks away.

Discovery & Research

2Design

Wireframes

Black and white designs to show functionality and layout of pages. 

Initial ideation to generate ideas for the look and feel of the site and ensure we are aligned on the visual tone before beginning putting "pen to paper" in the design phase.

Color, fonts, graphics integrated in wireframes to create a dynamic, clickthrough prototype.

Font and color specifications used on the website so you can be consistent across collateral.

Design

3Development

Staging Site

During development we built the site on a "staging environment", you will have access to this environment and can leave comments for any revisions you would like made.

Personalized video letting you know how you will update and maintain your site.

We create a custom analytics dashboard that will be sent to you at the beginning of every month so you can get a full understanding of how your website is performing; just the key data points so you can quickly read this.

Thinking ahead

In order to ensure this website is as timeless as Viero Bridal’s fashion, we made the site easy to update so that they can keep up with their ever-growing collection of gorgeous dresses. Additionally, we have led an SEO campaign to help the site generate more traffic, plus capture the hearts and earn the business of more brides-to-be.

Experience with
Ezra Digital

Vira Davidov

Creative Director

quote Ezra Digital is the most professional, creative, responsible company I have ever worked with. My website turned out unbelievable, even more than I and my employees expected! Thank you for an amazing work and for going above and beyond!

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