LEAD Pittsburgh (Leading Education & Awareness for Depression) is an initiative advocating for the recognition and acceptance of depression as a treatable medical condition and for the need to eliminate barriers to treatment. LEAD needed a website which allowed users to find the information they needed in an intuitive manner and process payments through their website.
Through a series of collaborative human-centered-design exercises, we got a deep understanding of the visitors' background, motivations, and pain points.
We helped ensure the website had an authentic voice which was clear and consistent throughout the site. The sitemap was constructed to ensure no pages were more than a few clicks away.
We created a sleek, modern design aesthetic which was tailored to help achieves the business objectives aligned on during the beginning of the project.
After launch, we provided all the tools and tutorials needed to maintain the website, but we have helped out with analytics tracking, security monitoring, and adding new pages.
As a small nonprofit organization, we need to make every dollar count. Ezra Digital not only supports our mission, but maximizes the effectiveness of our digital marketing while being reachable, patient and professional.