About LEAD Pittsburgh

LEAD Pittsburgh (Leading Education & Awareness for Depression) is an initiative advocating for the recognition and acceptance of depression as a treatable medical condition and for the need to eliminate barriers to treatment. LEAD needed a website which allowed users to find the information they needed in an intuitive manner and process payments through their website.

How we helped

User Research

Through a series of collaborative human-centered-design exercises, we got a deep understanding of the visitors' background, motivations, and pain points.

Content Strategy

We helped ensure the website had an authentic voice which was clear and consistent throughout the site. The sitemap was constructed to ensure no pages were more than a few clicks away.

Design

We created a sleek, modern design aesthetic which was tailored to help achieves the business objectives aligned on during the beginning of the project.

Development

The site was built with mobile responsiveness in mind so there is no diminishment of the user experience regardless of device or browser. We leveraged HTML5, CSS3, Javascript, and JQuery and built this on top of the WordPress CMS to ensure it is seamless to update content.

Support

After launch, we provided all the tools and tutorials needed to maintain the website, but we have helped out with analytics tracking, security monitoring, and adding new pages.

As a small nonprofit organization, we need to make every dollar count. Ezra Digital not only supports our mission, but maximizes the effectiveness of our digital marketing while being reachable, patient and professional.

Kathleen Moss

Executive Director