Dr Vonda Wright is an orthopaedic surgeon by day and a multi hyphenate by night. She has written books, appeared on TV more than 200 times, a well respected academic researcher, she speaks at conferences regularly, all in all; an unstoppable force of nature. Her old website did not effectively communicate all of this; in terms of Dr Vonda Wright's personal brand, it just did not work. To add to this, the outdated design and back-end on top of the hundreds of pages made it difficult to update and for a woman as on the go and as active as Dr Vonda Wright this was simply not acceptable. A new website was needed.
To build on and communicate her personal brand, we ensured we presented her as she is; an expert across multiple disciplines. Another goal of hers is to increase her speaking opportunities and using various call to actions and design techniques we achieved this. Lastly, we needed to design the website in such a way that supported and increased in-bound traffic to her large library of content.
A huge website with hundreds of pages amplifying the complexity of the project, keeping the content fresh and interesting throughout and using a large diversity of design templates made this a fun and challenging project!
Pre-Ezra Digital Website
WHAT WE DID
Growing email list
Search Engine Optimization (SEO)
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