BrightTree Studios

Website Redesign

THE CHALLENGE

BrightTree Studios is an innovative and energetic AEC company, and they needed a website to match. Knowing that architects were their main audience, we used the design patterns common to architecture sites themselves – large typography, high resolution photography, clear use of white space, etc. We also wanted to use innovative web elements to mirror their forward-thinking services, including live chat, parallax animations, jquery filtering, and 360 image embeds so visitors could get an unparalleled perspective on BT Studio’s previous work. The result was a stunning, mobile friendly website sure to put BrightTree in the best possible light with their potential customers.

brighttree-before

Pre-Ezra Digital Website

THE SOLUTION

brighttree-1

More Leads with Live Chat

BrightTree prides themselves on their exceptional level of client service, and we wanted to ensure their digital presence reflected this fact. To do so, we integrated livechat functionality into the site, so that we could proactively reach out and see if the visitor required any assistance. This has dramatically improved their lead conversion rate compared to their prior website.
brighttree-3

Stunning Full Width Imagery

In order to fully immerse visitors and make them feel like they were visiting one of BrightTree’s projects, we used large, high resolution imagery as frequently as possible. This also enabled us to keep the site dynamic and colorful, while using a balance of thoughtful typography to deliver the modern, youthful brand image they desired.

FINAL PRODUCT



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